Born in the Trenches. Built for Builders.
WFP wasn't built by a software company. It was built by a construction company owner who was $700,000 in debt and couldn't find a single tool that worked.
The full story is below. ↓
The Origin Story
How a $700K Disaster Became a $12M Transformation
In 2018, Shai's wife was looking at pools for their home in Tampa Bay. That search introduced Shai to the owner of Pool Perfection — a company that was struggling to stay afloat. What started as a straightforward loan to stabilize the business turned into something else entirely: full ownership of a company buried under $700,000 in debt. “I had no idea how to build a pool, but I knew how to build a business.” He took it anyway. He had no backup plan. He had no safety net. He had a failing pool construction company, a roster of customers counting on him, and a clear-eyed belief that any problem can be solved if you build the right systems around it.
The daily reality was brutal. Projects stalled because nobody scheduled the inspection. Permits expired mid-build. A subcontractor showed up on a job site and it turned out their insurance had lapsed three months earlier. Customers called because two weeks had passed with zero communication. Draws sat uncollected because no one was tracking milestones against payment schedules. Every morning brought a new stack of fires. Shai looked at every project management platform he could find — and not one of them could handle the actual complexity of what a construction company deals with every day. Permits. Inspections. Subcontractor compliance. Draw timing. Customer communication across forty simultaneous projects. The tools built by software companies simply weren't built for how construction actually works.
So he built it himself. Drawing on his technology background — leading IT at Intermedia Communications, developing proprietary software across international operations in Miami, Nicaragua, and Panama — Shai built WFP from scratch inside Pool Perfection. Not as a side project. Not as a startup idea. As a survival tool. There was no product roadmap, no design sprint, no feature brainstorm. There was a crisis, and then there was the feature that solved it. Every single module in WFP traces back to a real problem at a real job site.
“I felt personally committed to the people who bought pools from Pool Perfection. I'm going to build your pool! End of story. I don't care what happens; I'm $700,000 in debt now, but we're going to figure out a way to make this work.”
The transformation was dramatic. Build times that used to stretch 4–6 months dropped to an average of 8 weeks. Pool Perfection went from barely managing a handful of active jobs to running 60+ simultaneous projects with complete clarity — every phase, every permit, every sub, every draw visible in one dashboard. Revenue grew to nearly $12 million. Five-star reviews became the norm rather than the exception. Subcontractors started actively choosing Pool Perfection over less organized builders, because working with an organized company meant getting their work orders right, their documents ready, and their payments on time. Employees reported higher satisfaction. The chaos became a command center.
Pool Perfection was sold in July 2025. That sale is the ultimate proof — not marketing language, not a success metric, but a market transaction confirming that what Shai built was a company worth acquiring. One detail matters here for anyone evaluating WFP as a product: Pool Perfection paid a monthly use fee to Egosi Inc for WFP from day one. This was never an internal tool that got productized after the fact. It was a commercial SaaS relationship — the same relationship WFP now has with every customer who subscribes.
Shai retained full ownership of WFP through Egosi Inc and is now scaling it nationally — a platform battle-tested inside one of the most operationally demanding environments possible: turning around a failing construction company while maintaining quality, speed, and customer trust. It worked at Pool Perfection. It's available to you now.
See how WFP works for pool buildersThe Founder
The Builder Behind the Software
Age 11
Kfar Kisch, Israel
Launched a lawn-mowing business — meticulous notes, every shekel tracked. Built a tool trailer from old bicycles. Entrepreneurial DNA before technology.
Age 13
Phenix City, Alabama
Family immigrated to the US. Father, speaking no English, became Encyclopedia Britannica's rookie of the year. The lesson: you can figure anything out.
Career
Intermedia Communications → MCI
Led IT from 50 to 5,000+ employees before acquisition by MCI. Enterprise-grade technical credibility — not a hobby, not a side project.
International
Miami · Nicaragua · Panama
Managed call centers and built proprietary software in high-pressure international environments. Real systems under real operational pressure.
2018
Tampa Bay, FL — Pool Perfection
Took over a failing pool construction company buried under $700K in debt. Built WFP from scratch inside it. The rest is documented journalism.
Shai Egosi grew up in Kfar Kisch, a small agricultural village in northern Israel — horses, donkeys, rabbits, chickens, and a father who was one of the first people in Israel to own a computer and a fax machine. At 11, Shai launched a lawn-mowing business. He kept meticulous notes. He tracked every shekel. His father took 50% — “it was his machine, after all.” Shai built a trailer from old bicycles to haul his growing arsenal of tools and became the go-to kid for yard work across the village. The tracking instinct, the systems thinking, the willingness to build what he needed rather than wait for someone else to hand it to him — it was all there before he was a teenager.
At 13, the family immigrated to Phenix City, Alabama. New country, new language, new everything. Shai's father arrived speaking no English — and became Encyclopedia Britannica's rookie of the year and runner-up rookie of the world. “Watching him taught me that you can figure anything out,” Shai says. That lesson — not a motivational poster, but a lived example of someone who had every reason to fail and didn't — shaped everything that followed.
The family later moved to Tarpon Springs, Florida, where Shai became a straight-A student and entered Florida's early college program at 17. A mentorship with retired investor David King — “He became like a second father to me” — led to building custom computers and networking systems from the ground up. That work got him recruited by Intermedia Communications, where he rose to lead the entire IT organization as the company scaled from 50 employees to more than 5,000, ultimately being acquired by MCI. Real enterprise technology, at real scale, under real pressure.
After MCI, Shai spent years in Miami, Nicaragua, and Panama — managing call centers and developing proprietary software in environments where operational failure wasn't a learning opportunity, it was a crisis. This is someone who has built and shipped software under real operational pressure across multiple countries. The tech credibility behind WFP is not theoretical. It was forged in environments where things had to work.
He came back to Tampa Bay ready to plant something close to home. His wife was shopping for a pool. That search became an introduction. Two worlds — deep technology experience and raw, struggling construction operations — collided at exactly the right moment. The meeting that created WFP didn't happen in a boardroom. It happened because his wife wanted a pool.
Shai's biography and the Pool Perfection transformation were independently documented by Tampa Bay Business & Wealth Magazine. Read the article
Why It Matters to You
Every Feature Exists Because a Real Problem Demanded It
WFP was not designed by software developers guessing at what construction companies need. There was no product strategy document. There were no user personas invented in a conference room. Every feature in this platform — the subcontractor compliance dashboard, the automated phase transitions, the cash flow dashboards, the customer communication portal, the PM route mapping calendar — exists because a real problem at a real construction company demanded a real answer.
Three specific examples are below. But the pattern holds for every feature in the platform. The sub who showed up with expired insurance created the compliance dashboard. The $200K in uncollected draws created the financial management module. The 2-star review from a homeowner who went two weeks without a single update created the automated customer communication system. The problem happened. The feature was built. You use it today.
A sub showed up with expired insurance
Green, yellow, red — every sub's insurance, workers' comp, and COI tracked automatically. Non-compliant subs can't be assigned to work orders. The problem is visible before they step on any job site, not after an incident already happened.
$200K in draws sat uncollected for weeks
Draw schedules are tied directly to project milestones. Every collection trigger is visible in the dashboard with color-coded urgency — green for money due this week, red for what's late. Nothing waits in someone's memory or a spreadsheet tab nobody opened.
A 2-star review because nobody called the customer back
Automated SMS updates and a customer portal they can check anytime. No PM time required. No customer wondering if their project fell off a cliff. No angry Nextdoor posts two weeks after the last update.
The result is software that works the way construction companies actually operate — not the way a product team imagined they operate. That is not a marketing claim. It is a product development methodology. Every dollar of your subscription pays for something that was earned in the field, at real cost, under real pressure.
Explore Every FeatureThe Mission
Taking What Worked at Pool Perfection to Every Builder Who Needs It
We're taking the software that transformed Pool Perfection into a $12M operation — and making it available to every construction company that's ready to move from chaos to clarity.
WFP started inside one struggling pool construction company in Tampa Bay. Now it's a standalone platform for pool builders, general contractors, roofing companies, HVAC contractors, and any construction operation tired of fighting their tools instead of building. The origin is pool construction. The platform runs any build.
Third-Party Validation
As Featured In
Tampa Bay Business & Wealth Magazine
August 1, 2025
By Jo-Lynn Brown
Feature Article
“How Shai Egosi Turned Pool Perfection into a Tech-Driven Powerhouse”
In August 2025, Tampa Bay Business & Wealth Magazine published a feature on Shai Egosi and the Pool Perfection transformation — independently documenting the journey from $700K in debt to a tech-driven operation worth acquiring. This is not marketing copy. It is journalism. A named reporter. A named publication. A published record.
Read the Full ArticleThe Team
Small Team. Big Impact.
WFP is a small, focused team — deliberately. Three developers working alongside Claude Code AI assistance, shipping daily. Shai personally driving every product decision, from visual design to feature logic to what gets built next. There are no product managers between the team and the person who built and sold a $12M construction company. Every feature request gets heard by someone who has been on a job site.
Shai Egosi
Founder & Product Lead
Former pool construction company owner who took a business from $700K in debt to $12M revenue — then sold it. Before that, he led IT at Intermedia Communications as the company grew from 50 to 5,000+ employees. Every product decision at WFP goes through someone who has personally managed active construction job sites.
Natan Egosi
Marketing Lead
Shai's eldest son, previously marketing director at Pool Perfection. Now operates as WFP's independent outsourced marketing lead. Brings the same builder-first perspective to how the platform tells its story — because the story is what sets WFP apart, and the story happens to be completely true.
Development Team
3 Developers + AI Assistance
A focused engineering team working alongside Claude Code AI tooling, shipping features daily. Lean by design — no product managers between the team and the person who actually built a construction company. Every feature request is evaluated by someone who has been on a job site and knows whether it solves a real problem.
The Advantage of Small
When you schedule a demo with WFP, you're talking to people who speak construction — not a sales team reading from a script. When you request a feature, the person who decides what gets built actually hears it. No layers. No filters. No ticket queue. Buildertrend has hundreds of employees and takes 6–12 months before most users see real value. WFP has a founder who does demos himself and a team that ships features based on what construction operators actually need.
From the People Who Use It
WFP users, after switching from their previous construction software.
“It's way more in depth than the previous program to the extent that we can add in costs of material, labor, and in every aspect of the costs of the job. The schedule planning, or at least plotting, allows us to be more efficient when it comes to planning the routes. The ability to fine tune a pre-designated schedule takes a lot of the mental planning to schedule each phase of each job. Some minor adjustments have to be made but most of it is pre-done. And as previously stated, it is very intuitive to just jump into it and figure things out fairly quickly just by poking around.”
Meet the Team Behind WFP
Schedule a walkthrough with someone who's actually run a construction company. Not a script. Not a slideshow. A real conversation about your operations — and whether WFP is the right fit.