WFP Founder Story
A Software Engineer Bought a Construction Company. This Is What He Built.
Shai Egosi spent decades building proprietary software systems for enterprises. Then he acquired a struggling pool construction company and found that none of the existing tools could handle what he was dealing with every day.
The Background
Shai Egosi - Software Engineer, Tech Executive, Construction Owner
Shai Egosi's career was built in software. He spent decades in software engineering and enterprise IT, including a period at Intermedia Communications — where the company grew from 50 to 5,000+ employees — building and managing proprietary software systems, including systems developed for Latin American markets. He understands what it means to build software for an organization under real operational pressure, at real scale.
When Shai acquired Pool Perfection, a pool construction company in the Tampa Bay area, the company came with $700,000 in debt and the full operational complexity of a construction business: permits expiring across different municipalities, subcontractors whose insurance needed tracking, customers who expected updates nobody could give them, draws that should have been collected weeks earlier, and production meetings that resolved nothing because no one had the same information.
He looked at every major software option on the market — Buildertrend, Procore, JobTread, and the pool-specific tools. None of them handled the actual complexity of what his company needed to do every day. They were either built for generic construction and missed pool-specific workflows, or they were built for pool service rather than pool construction, or they had operational gaps that would have required the same spreadsheets and group texts to fill. So he did what a software engineer does: he built the tool himself.
WFP was developed and deployed inside Pool Perfection as a live operational system. Not a prototype. Not a beta. A platform that the business ran on — that project managers used every day, that subs were tracked through, that drew and collected money through. It was built under the pressure of real deadlines, real compliance requirements, and real customers who expected their pools to be finished.
Pool Perfection Outcomes
What WFP Actually Did Inside a Real Construction Company
Over the years that WFP ran Pool Perfection, the transformation was measurable. Build times that had averaged four to six months dropped to eight weeks on average. The company grew to managing 60+ simultaneous active projects with complete visibility across every job, every dollar, every subcontractor, and every permit. Revenue grew to nearly $12 million.
Five-star reviews became the norm, not the exception. Subcontractors started preferring to work with Pool Perfection over other builders — not because of pay rates, but because the organization was so clear and well-run that their jobs were easier. Project managers who had been burning out on information chaos found that WFP gave them the visibility and structure to actually manage their work, not just react to it.
Pool Perfection was sold in July 2025. That transaction is the final validation of what WFP built: a construction company that was operationally excellent enough to be worth acquiring. Shai retained full ownership of WFP through Egosi Inc.
Average build time (down from 4-6 months)
Simultaneous active projects managed
Revenue at exit
Star reviews became the norm
Why WFP Exists Now
Built inside one company. Available to every builder.
When Pool Perfection was sold, Shai retained WFP through Egosi Inc. The construction company had paid a monthly license fee to Egosi Inc for the use of WFP from the day it was deployed — establishing it as a real commercial product with an arm's-length business relationship, not just an internal tool. WFP was a product before it was ever sold to a second customer.
The mission now is to make available to every construction company what WFP made possible for Pool Perfection. There are thousands of pool builders, general contractors, and specialty contractors in the United States managing 20–120 active projects simultaneously with spreadsheets, group texts, and production meetings that go nowhere. Most of them are doing it well — they're skilled builders. They just don't have the system to match their ambition.
“I built this because I had to. I'm making it available because every builder deserves to operate this way.”
- Shai Egosi, Founder, WFP (WorkFlowPerfection)
As Featured In
I felt personally committed to the people who bought pools from Pool Perfection…
In August 2025, Tampa Bay Business & Wealth Magazine featured Shai Egosi's story — the software engineer who acquired a struggling pool construction company and built the platform that transformed it.
Read the full articleThe People Behind WFP
Small team. High craft. Coherent product.
Founder
Shai Egosi
Software engineer, tech executive, former construction company owner. Shai drives WFP's product vision, user experience, and business strategy. Decades of software engineering experience — including enterprise-scale system building at Intermedia Communications — applied to the problem he knows from the inside.
Engineering
Development Team
Three dedicated engineers build and maintain WFP. The platform is also developed with AI assistance (Claude Code), applying modern AI-augmented development methodology to deliver the kind of depth and velocity that a much larger team would typically require.
Marketing
Natan Egosi
Marketing strategy and execution for WFP's growth. Natan drives brand presence, lead generation, and the growth initiatives that bring WFP to the builders who need it.
“We're a small team. We always have been. That's how we build software that's coherent, well-designed, and doesn't suffer from the committee-driven bloat that makes most SaaS products feel like they were built by twelve different departments.”
- Shai Egosi
See the platform Shai built.
Schedule a personalized demo. See how WFP handles your specific operation — from permits to collections to subcontractor compliance.
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